Healthcare provider burnout remains a high priority topic as medical office staff and providers continue to cope with the demands caused by COVID-19. This was a central focus for our latest webinar Practice Excellence: Overcoming Burnout, Cultivating Compassion and Improving Efficiency to Build A Better Healthcare Practice.
Dr. Rosemary Laird, Principal Investigator at ClinCloud Research; Clinical Associate Professor of Geriatrics at Florida State University School of Medicine; and co-author of Beyond Disney: Heartwiring Healthcare Excellence, discussed how to redefine practice excellence through innovation in workplace culture and empowerment of clinicians and other non-clinical staff.
In case you missed the webinar, we captured a few of the key takeaways. To watch the full recording on-demand or to share it video with your colleagues, please use this link.
1. Change requires the input of all healthcare professionals, not just leaders
Support from leadership is important when looking for change, however, it cannot be mandated from above. To combat the stress and burnout that has become endemic in the healthcare sector, employees at all levels have to be pulling in the same direction. Cultural change may begin with one person, but it must have supporters from across the organization.
2. It’s important to involve broadly representative groups in decision-making
The practice staff supporting physicians are increasingly critical stakeholders. To better support all employees, the roles impacted by organizational decision-making should be included in meetings and conversations. For instance, organizations must remember to include practice managers if non-clinical ideas or processes are being discussed or decided upon.
3. Potential collaboration between pharma and providers isn’t always being realized
Life science companies and their field experts are an important part of the healthcare ecosystem. It’s clear that real-time information is necessary, but a formal meeting is not always needed. In the digital era, there needs to be other avenues for people to learn about new therapeutics. Creating digital tools that meet providers’ ongoing need for patient-centered, evidence-based information is helpful.
4. A “rebalance” is needed between passion, profit, and patient outcomes
The relationship between passion, profit, and patient outcomes has to be “rebalanced.” Passion leads people to seek out smarter, more cost-effective quality care. That, in turn, keeps patient outcomes at a high level along with profits. When healthcare systems remain profitable, they get to help more patients. There can be a win-win-win situation for everyone involved.
5. Modeling the behavior you hope to see contributes to practice excellence
When it comes to the recipe for success for practice excellence, there are several factors, including behavior modeling. Dr. Laird tells the groups she works with to model the behavior they hope to see. For instance, if teams want patients to feel more empathized with, then it is important to figure out ways to impart those skills on clinicians caring for the patient.
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