RxVantage, the provider-preferred engagement platform, and ZS, a global management consulting and technology firm, today announced a strategic partnership to empower providers and life sciences partners to succeed in the era of personalized engagement. This partnership will focus on helping clients personalize their engagements through ZS’s ZAIDYNTM Customer Engagement and RxVantage for Reps platforms.
Similar to e-commerce businesses that maintain online and offline channels, the life sciences industry has evolved to digitize brand promotions and create truly orchestrated engagements across marketing and rep channels. The ZAIDYN platform offers multiple AI-driven digital capabilities for omnichannel engagements, including an intuitive app designed for customer planning and execution cycles. The partnership will enhance field reps’ ability to plan and execute with more precise suggestions and targeting recommendations.
“Through this partnership, we expect capabilities like field suggestions and dynamic targeting to be enhanced to recommend healthcare provider (HCP) engagements based on HCP actual availability, ensuring a more successful engagement execution,” said Abhishek Singh, a digital field transformation lead at ZS. More than 35,000 reps globally receive actionable insights through the ZAIDYN Customer Engagement platform. Over 5,000 of them have transitioned or are transitioning to dynamic planning and targeting, which will allow them to benefit from RxVantage HCP insights.
“Our mission is to ensure that every connection between healthcare professionals and life sciences experts results in timely and relevant transfer of knowledge,” said Alejandro Villageliu, EVP of Strategy & Innovation at RxVantage. “We are thrilled to partner with ZS to help representatives better meet the needs and preferences of providers to further elevate the customer experience.”
“Given the many demands for their time that pull them away from the exam room, it is more important than ever that doctors find educational value in their interactions with manufacturers and that those interactions happen on their own terms,” said Dan Gilman, CEO at RxVantage. In a recent study, over 60% of HCPs said they would like a mix of communication, including digital and traditional, yet only 35% felt life sciences companies were currently delivering the right blend of channels to meet their needs. This gap represents an opportunity for field and marketing teams to combine their brand knowledge and provider preference insights in a personalized engagement strategy.
“At ZS, we know how important it is to digitally enable representatives and drive dynamic experiences that strengthen customer relationships. As representatives navigate provider access challenges, our partnership with RxVantage will make it easier for them to engage the right provider with greater precision,” said ZS’s Swati Gokhale, principal and head of strategic alliances and partnerships. More than 8,500 medical practices across the U.S. use RxVantage to connect and engage with more than 80,000 field experts from life sciences companies. Since 2010, the company has facilitated over 7 million educational interactions to provide the medical information and data that providers need to deliver the best care to every patient.
About RxVantage
RxVantage is transforming the way physicians and their practice teams make healthcare connections that elevate the practice of medicine. The only all-in-one provider preferred engagement platform of its kind, RxVantage intelligently connects healthcare providers with resources including the precise life sciences experts that they need, when they need it and in a manner that fits seamlessly into their workflow.
About ZS
ZS is a management consulting and technology firm focused on transforming global healthcare and beyond. We leverage our leading-edge analytics, plus the power of data, science and products, to help our clients make more intelligent decisions, deliver innovative solutions and improve outcomes for all. Founded in 1983, ZS has more than 12,000 employees in 35 offices worldwide. To learn more, visit https://www.zs.com/ or follow us on Twitter and LinkedIn.
